Is it just me or is everyone super excited to get their hands on pieces from the Marni at H&M collection?
There is just something so intricately beautiful about a well designed print.
Today, I'm going to get the chance to visit the H&M Showroom to view the collection (yay! Thanks to dear Rosie from the Hk H&M Pr team). I promise you all that I will share those shots in my next post. In the meantime, enjoy some of the exclusive photos from the press kit I received. Those two shots above are my favorite...
The Marni collection held a launch party in Los Angeles on 12th of February attended by Hollywood's elite. The event was hosted by the lovely Consuelo Castigliioni (Founder and Creative Director of Marni), Sofia Coppola (Director of campaign and muse to Marc Jacobs) and Margareta van den Bosch (Creative Advisor of H&M) at an enchanting Hollywood Residence. Performing exclusively that night was English musician and singer Bryan Ferry.
”It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream!” Consuelo Castiglioni, Founder and Creative Director, Marni
“Tonight has been magical. It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood.” Margareta van den Bosch, H&M’s creative advisor
How magnificent is the location? It's as if the Moroccan house in the campaign had been magically transported and was emulated in the glittering and enchanting mood of the party.
If you haven't seen the campaign directed by Sofia Coppola, click Here to have a peek and Here for the Behind the Scenes!! The beautifully filmed campaign is set in a sunny exotic Morocco and showcases the pieces in a gorgeous dreamlike sequence of lazy days, candle-lit bar taverns and a sexy pool kiss in the dark. Sighh I've always loved all the campaigns Ms. Coppola has filmed and this one does not fall short at all.
All photographs are courtesy of the Hennes & Mauritz Communications and Press Department
The collection will be available starting the 8th of March in H&M stores worldwide and online
Till the next,